What’s the Tea? Tetley spills O-M-G goss to a new generation. 

ABOUT

Tea is the ultimate conversation starter. A social lubricant unlike coffee, craft beer or even non-alc substitutes that sucks you into word-vomiting whatever’s on your mind. But 18 to 35’s didn’t see tea as an option for them, linking it to their Nan’s house and old tea cosies. 

So we took Tetley by the string and yanked it out of a stuffy tea category with a refreshing irreverence and quirk. 

In film our main character whistles like a kettle to signal they have urgent gossip to divulge. And our posters reflected our target audience’s own goss, secrets, truth bombs and revelations, right back at ‘em. AKA: we spilt the tea on our target’s trending posts, with Tetley.

Client

TATA - Tetley

MEDIUMS

TVC
Print
OOH
Digital - Social