The sunglasses case, turned virtual reality visor that lets you see through the eyes of a pro
About
Oakley Pro Vision is a revolutionary new packaging product. Filmed with Oakley athletes using 3D headgear and streamed to a smartphone; Pro Vision allows you to see a controllable 360-degree view from the perspective of a professional athlete.
It was launched at the world surfing championship event at Bells Beach and showed surfers exactly what it looks like to compete on a world tour.
Client
Oakley
Mediums
Product Design, VR, Print, OOh, Activation.
Project
Signature Surf Release
Recognition
Cannes Lions International: BRONZE - Integrated Mobile Campaign
Launched at the worlds biggest surf competition
The crowd experienced a controllable, 360-degree view, of what it looks like to compete on the world tour. All through the eyes of the pros they came to watch.
