We gave Aussies the chance to say 'Good on ya mum'
About
What better way to thank mum for suffering through your gothic phase, chasing monsters out from under the bed, or pretending to like your jokes, than with a personalised, 'Good on ya mum' song?
Our online song creator, Mum Song Dedications, gave sons and daughters across the nation the chance to dedicate their own version of the infamous Tip Top jingle, to mum, by personalising the lyrics. Once complete the song could be shared via Facebook, email, or even Twilio – an inbuilt service that calls mum, and plays the song over the phone.
Project
Mum Song
Client
TipTop
Mediums
Digital, Activation, Radio
