Plant-Based Pepperoni Pizza that actually tastes good? You better be-leaf it.
ABOUT
When it comes to Pepperoni Pizza, people have always been a little skeptical that a plant-based version could live up to the original. So we assembled a cast of famously unbelievable characters AKA, Bigfoot, an alien and a ghost — doubters themselves — to try the very real, very delicious Field Roast Plant-Based Pepperoni, atop a Little Caesars Pizza.
PROJECT
National Product Launch
Client
Little Caesars
Greenleaf Foods - Field Roast
COLLABORATORS
MEDIUMS
TVC
Social
Online Video
Print
Digital
The Planteroni™ Pizza
It’s the first, Plant-Based Pepperoni Pizza of its kind, from the world’s third largest pizza chain. Oh, and we named it.
