Birds Eye Deli Chips

We Prep. You Cook.

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A unique look at the masters behind perfect chip preparation

ABOUT

This campaign introduces a new brand platform for the premium Birds Eye Deli chip range, showcasing the key steps of making the product through a series of unusual characters.

From potato beautifiers and a Topiarist, to an eccentric chip cutter and a mountaineer, each were chosen for their unique skillset, and pictured in an equally unique environment.


Project

Deli - Brand Positioning

Colloborators

 DIRECTOR - SIMON HARSENT

THE POOL COLLECTIVE

Client

Birds Eye - Deli 

Mediums

TVC, OOh, Social, Digital, DM

Recognition

Featured on Luerzer's Archive Spot of the week.


 
 
 

 

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