Hilarious advice on how to make a clean break from unhealthy habits
ABOUT
Lightlife had recently made a clean break from competitor plant-based burgers, shortening their ingredient list and removing unnecessary fillers and additives from their products. So we teamed up with late-night comedian Lilly Singh to help doll-out hilarious, personalized advice on how to get rid of stuff in life you no longer need. Because, let’s face it, we could all use a clean break from a few unnecessary things in our lives. Like bad dates, late night shopping, and food made with synthetic ingredients you’ve never heard of (AKA most of the plant-based burger out there).
PROJECT
OLV/Content/Social
Client
Greenleaf Foods - Lightlife
COLLABORATORS
160over90
MEDIUMS
Social
Online Video
Print
From junk food and bad bosses to ghosting and social media
Fans told us what they wanted a clean break from and we created unique responses with Lilly, delivered via Instagram Stories in real time, for fans all around the globe.
