BUDGET DIRECT INSURANCE

LOCH MESS MONSTER


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Pool cleaner
turned monster puts Australia’s biggest
insurer to the test.


ABOUT

In keeping with its well-known, tongue-in-cheek, cinematic-style campaigns for the ‘Insurance Solved’ platform ‘Loch Mess Monster’ tells the story of a seemingly typical Aussie pool cleaner coming to life via lightning strike, and wreaking havoc on a family home, with longstanding, Budget Direct insurance sleuths Sarge, Jacs and Chief once again coming to the rescue.



PROJECT

Insurance Solved

Client

Budget Direct Insurance

COLLABORATORS

GoodOil - Hamish Rothwell
VFX - Blockhead
Sonar Music

MEDIUMS

TVC
Cinema
Print
OOH
Digital - Social

 
 

 
 
 

 

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The Kreepiest of Krauly’s 

Custom cast in silicone, five-times the size, this Kreepy Krauly was the stuff nightmares are made of.

 
 
 
 

 

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