Spokespeas narrate the comings and goings of the freezer world

About

This campaign introduces two cute characters from the freezer who escaped the bag to call the freezer their forever-home. From their Pea-O-V everything appears heroic, giving a comedic interpretation of the comings and goings of the freezer world, and at the same time educating Aussies about the Birds Eye brand.

Making a
freezer world with puppet peas

To bring the peas to life we partnered with Director Duo Jonny & Will. The duo brought a unique style and craft, insisting that all lip syncing be done on set giving our peas their own personalities and the world the hand made feel we love so much about their work.