An interactive film where everything was clickable

About

Following a story of a mission scramble, we not only showcased everything the Air Force has to offer, but also allowed users click on any item of interest within the film and find what normally would have been in press, radio, TVCs and digital ads. The brand film was the campaign. Literally everything was clickable. Items users could discover were in-scene interviews, 3D renders of aircraft as well as job role information which took candidates all the way through to enquiry. 

Client

Australian Air Force

Recognition
 

Cannes Lions International: BRONZE - Cyber

Cannes Lions International: Finalist - Interactive Film

Spikes Asia: BRONZE - Digital

W3 Awards: SILVER - General Website Categories

W3 Awards: SILVER - Website Features

W3 Awards: SILVER - Branded Content

W3 Awards: SILVER - Microsite

Webbies: Honouree - Web - Government

Webbies: Honouree - Best Use of Interactive Video

ANDY: Finalist - Integrated
 

New York Festivals: Finalist Award - Film

New York Festivals: Finalist Award - Interactive Film: Use Of Medium

New York Festivals: Finalist Award - Digital: Branded Entertainment

SXSW: Finalist - Interactive Awards

AWARD Award: BRONZE - Online/Shared Film

AWARD Award: BRONZE - Digital Design Craft

Adfest - Interactive: GOLD - Best use of interactive video

AWARD Award: BRONZE - Interactive Film

AWARD Award: BRONZE - Digital Direct Response