The app that made lunchbox shopping so easy, even kids could do it
About
1 in 4 Aussie kids are overweight. And a major contributing factor is kids’ lunchboxes. More than 50% of Parents don’t know what to pack, and kids were fed up with the options; with over 60% throwing out or swapping things they don’t like.
Partnering with Healthy Kids Australia we gamified the lunchbox process. Through the app kids chose the items they liked and disliked, and parents made shopping lists based on their choice. In store lunchbox items were tagged with the logo making them easy to spot, and ultimately giving kids more control over what went into their lunchbox.
Project
National Program Launch
Client
ALDI Australia
Mediums
TVC, Print, OOH, Radio, Digital, Social
Collaborators
Recognition
ADMA Silver (2013) Direct response broadcast
ADMA Bronze (2013) Integrated Campaign
CAPLES Finalist (2013) Direct response
